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Top 5 Markets to Target in the Global Recruitment Industry 

For recruitment agencies looking to expand globally, identifying markets with the greatest revenue potential is key to successfully grow your services in the global recruitment industry.  

In 2023, the global recruitment industry was valued at $650 billion USD, according to Staffing Industry Analysts (SIA). With the Americas market leading the way in terms of revenue generation, followed by the EMEA, and APAC markets.  

Looking at individual countries outside of the UK, there were five markets within the global recruitment industry in 2023 that generated the most revenue, as highlighted in Staffing Industry Analysts’ Global Staffing Market Estimates & Forecasts report.  

This article is going to share why they’re worth targeting if you’re considering taking your recruitment agency into new markets. 

The top five staffing markets covered in this blog are:

  1. USA
  2. Japan
  3. Germany
  4. France
  5. Australia

 

 

1. US

Generates the most revenue within the global recruitment industry

The US continues to set the benchmark as the largest and most lucrative market in the global recruitment industry.  

The US staffing market is projected to be worth $198.17 billion by 2025, representing 30.49% of the entire global recruitment industry. The US market is projected to grow by an additional 4% by 2026, bringing revenue generation to $206 billion.  

The United States stands out as a prime market for recruitment agencies within the global recruitment industry, offering 50 states to place contractors within.  According to the US Bureau of Labor Statistics, in 2023, 70,274,000 professionals worked in white-collar occupations, representing 44% of the total US workforce. These occupations include:  

  • Management  
  • Business 
  • Financial  
  • Technology  

According to a 2024 report by the American Immigration Council, New American Fortune 500 companies generated $8.6 trillion in revenue in 2023, nearly double the GDP of Germany ($4.5T) and Japan ($4.2T).  

New American Fortune 500 Companies Hiring in the US May Rely on Recruitment Agencies 

New American Fortune 500 companies refer to businesses within the Fortune 500 list that were founded by immigrants or their children.  

According to the American Immigration Council’s 2023 report, 44.8% of Fortune 500 companies fall into this category, underscoring the significant role immigrants and their descendants play in the US economy.   

This substantial presence of immigrant-founded companies highlights the demand and opportunities for foreign entrepreneurs to establish businesses in America.   

The success of these enterprises demonstrates the US market’s receptiveness to diverse perspectives and innovations brought by immigrants, encouraging foreign businesses to consider setting up operations in the US.  

New American Fortune 500 companies employ over 15.5 million people worldwide. In the US, six states alone account for 7.15 million employees, making up 46.15% of this total workforce:  

  • New York: 1.93 million employees  
  • California: 1.58 million employees 
  • Illinois: 1.16 million employees  
  • Virginia: 1.05 million employees 
  • Texas: 1.05 million employees  
  • Florida: 358,446 employees  

With six states accounting for nearly half of total global employment from New American Fortune 500 companies, the US stands out as one of the best markets for recruitment agencies to target in the global recruitment industry.  

 

High US Salaries, Higher Placement Fees 

One of the standout reasons the US should be a key market to target in the global recruitment industry is its high salary potential, particularly in industries like management occupations which have highest median annual wage in the US of $107,360 according to Statista.   

Tech hubs such as Silicon Valley and Austin push these figures even higher, making the US an attractive destination for agencies looking to place top talent in high-paying roles.  

For recruitment leaders, this translates to larger placement fees and higher margins. According to our North America database, staffing agencies who operate in the US typically charge fees between 25-45% on average per contract placement.  

 

Make Fast Placements Due to Shorter US Notice Periods 

The “at-will” employment structure in the US means that employers can hire or terminate employees at any time, for any reason, as long as it’s not illegal. This gives recruitment agencies more flexibility when matching talent to businesses.  

Additionally, at-will employment means US workers can transition into jobs quickly with little notice periods. This enables recruitment agencies who operate in the US to make faster placements and generate revenue more quickly.    

The rapid timescale of employment turnaround is a big reason why the US is on the radar as a market to target for business leaders in the global recruitment industry.   

 

Popular Sectors to Target in the US Job Market 

Another reason why the US is a top market to target within the global recruitment industry is due to the high number of job openings. On average, in 2024, job openings ranged from 8.75 to 7.7 million per month according to Statista.   In December 2024, temporary jobs in the US increased by 5,300, as reported by the US Bureau of Labor Statistics.   

There are key  sectors in the US that are experiencing growth and therefore may be worthy targeting if you are considering recruiting in the US, including IT and engineering.   

 

IT  

The overall IT services market in the US is expected to generate $550.3 billion in revenue by 2025 according to Statista. To highlight the scale of the US IT staffing market,Staffing Industry Analystsreported that the US’ IT temporary staffing sector reached $44 billion in 2023, accounting for 32% of the region’s revenue in the professional temporary staffing market  

 

Popular IT roles to recruit in  

Before you start recruiting in the US IT sector, you must research the in-demand roles.  A Gartner survey of 2,450 CIOs found that 80% expect increased investment in cybersecurity, making it the top area of focus.   

According to Staffing Industry Analyst ‘s, popular temporary IT roles for placements include:   

  • Software developers 
  • Cybersecurity experts 
  • Data analysts 
  • Cloud architects 
  • AI specialists 

 As US businesses continue to prioritise technology investments, the federal government has allocated $76.8 billion for IT spending across civilian federal agencies in fiscal year 2025, according to Washington Technology.   

Additionally, major tech companies such as Amazon, Meta, Microsoft, and Alphabet plan to invest over $300 billion in AI infrastructure in 2025, as reported by the Financial Times.  These substantial investments underscore the US as a key market for recruitment agencies within the global recruitment industry.    

 

Engineering 

According to theACEC Research Institute, the Engineering and Design Services industry in the US generated $436 billion in direct revenue in 2023. However, its overall contribution to the US GDP was higher at $656 billion, reflecting the industry’s wider economic impact.   

This includes supply chain activities, job creation, and spending generated by engineering projects, which drive further growth across multiple sectors.  

As demand for engineering expertise grows in the US, so does the need for flexible talent solutions. Staffing Industry Analysts (SIA) reports that in 2023, the 30 US engineering staffing firms evaluated in their report generated $7.4 billion in revenue, accounting for 78% of the total US engineering staffing market.   

The engineering temporary staffing sector is also projected to see steady growth, with an 3% increase forecast for 2024 and 6% expected by 2025, according to SIA.   

With the engineering industry expanding and businesses increasingly relying on temporary staffing to meet project demands, recruitment agencies have an opportunity to connect top engineering talent with clients hiring for key projects across the US.  

 

Popular Engineering roles in the US 

According to SIA, the demand for specialised engineering talent in the US continues to grow. This presents key opportunities for staffing agencies to place high skilled professionals with clients hiring popular roles such as:  

  • Electrical engineers  
  • Mechanical engineers  
  • Automation engineers  
  • Solar power engineers  
  • Telecom engineers  

According to the ACEC Research Institute’s Economic Assessment Forecast 2024, technological innovations are transforming the US engineering sector, creating new opportunities across renewable energy, advanced manufacturing, and digital infrastructure.  

For instance, the US Bureau of Labor Statistics (BLS) projected that engineering employment grew by approximately 3% in 2024, adding roughly 20,000 jobs across various engineering disciplines.  

 

Top Companies Hiring Employees in the US 

The US continues to be a leading market to target in the global recruitment industry due to the number of major companies investing and hiring within the US.  

  • Foxconn is also making a significant commitment, dedicating NT$11.3 billionto its US subsidiaries.  
  • Avina Clean Hydrogen is backing a sustainable aviation fuel project in southwest Illinois with an $820 million investment, further boosting the US clean energy sector.  
  • Micron Technology is investing $2.17 billion to expand its operation in Manassas, Virginia, driven by the growing demand for tech infrastructure.  

 

These investments highlight a clear trend that global companies are recognising the US as a prime market for growth and innovation. They likely will be hiring as they invest more within this market, making it a prime market to target in the global recruitment industry  

2. Japan  

Leading market within the APAC region in the global recruitment industry

Japan remains the second largest market in the global recruitment industry, with staffing revenue generating $72 billion USD in 2023 according to SIA.’s  This growth is expected to persist, with projections indicating Japan’s staffing revenue will rise to $74.88 billion in 2024, by 6% in 2025, and hit $83.52 billion by 2026.   

Japan’s economy continues to be a global leader, with a GDP surpassing  $4 trillion (¥540 trillion) in 2024, making it the third-largest economy in the world.   

This strong economic position is driven by technology, manufacturing, and services.  In the technology sector, Statista forecasts Japan’s IT Services market to reach $95.82 billion (approximately ¥13.89 trillion) in 2025, growing at a 5.23% CAGR through 2029, with an average spend per employee of $1,384 (around ¥200,680) in 2025. 

This consistent upward trend in staffing revenue makes Japan a prime market for recruitment agencies to target within the global recruitment industry.  

Competitive Salaries in Japan  

High salaries across key sectors make Japan an attractive market to target within the global recruitment industry.   According to Morgan McKinley roles like DevOps Engineers command annual salaries between $54,160 (¥8,000,000) and $101,550 (¥15,000,000) while IT Engineers and creative professionals also enjoy premium wages.  

Another advantage of making placements in Japan is historic wage hikes averaging 5.1% in 2024, the highest since 2002.  This upward trend in Japanese wages provides recruitment agencies with an opportunity to secure higher margins and increase profitability if they place talent with clients in Japan.  

 

High demand for IT professionals in Japan 

The demand for IT talent in Japan, including software developers, cybersecurity experts, and AI specialists, is rapidly growing. As Japan invests in digital infrastructure, these roles are essential for companies looking to innovate.  

The IT sector continues to expand in Japan, driven by advancements in digital transformation and a focus on cybersecurity.  This growth necessitates a steady influx of both permanent and contract professionals to manage and implement new technologies  

Engineering roles are in demand in Japan   

Infrastructure projects and technological innovation are fueling demand for engineers across various disciplines in Japan. Popular roles to recruit within engineering in Japan include civil, mechanical, and electrical engineering.  

 Recruitment agencies can capitalise on the growing demand for engineers in Japan by sourcing qualified candidates for hiring companies in both permanent positions and project-based contracts.  

 
Flexible Work Preferences

Remote and hybrid work models are in high demand, with many job seekers prioritising flexibility. Agencies should focus on promoting roles offering these options to attract top talent.  According to reports by Statista, 20.2% of businesses in Japan have embraced fully remote or hybrid work arrangements.  

 

Rise of Contracting and Gig Work in Japan

The rise of contracting and gig roles in Japan marks a major shift from its traditional lifetime employment model.  While permanent positions were once the norm, temporary staffing legislation in the 1990s paved the way for temporary employment to grow.  

Today, businesses increasingly rely on contract and temporary workers to adapt to market fluctuations and technological advancements, fueling demand for flexible staffing solutions.  

In 2024 according to a survey by Hays, 51% of employers in Japan reported employing temporary or contract staff on a regular, ongoing basis the highest percentage in Asia.  Additionally, 26% of employers anticipated increasing their use of temporary or contract staff over the next 12 months.  

 

Top Locations to Recruit in Japan 

According to JETRO, (Japanese governmental organisation) research, Japan’s key cities for industry-specific recruitment include:  

  • Nagoya and the Chūkyō–Tōkai Region – The core of Japan’s automotive industry, hosting manufacturers like Toyota and key supply chains. 

3. Germany

European Union’s largest market in the global recruitment industry

Germany’s reputation as a hub for innovation and specialised industries makes it a standout market to target in the global recruitment industry.

Stated by KPMG, Germany boasts a Gross Domestic Product (GDP) of approximately $4.9 trillion, making it Europe’s largest economy and the fourth largest globally.  

According to Staffing Industry Analysts, the German staffing market was valued at $38.2 billion in 2023, contributing approximately 5.8% to the Global Staffing Market’s $650 billion revenue.

This positions Germany as the third-largest staffing market worldwide, following the United States and Japan. 

In 2024, there were 701,490 open job positions in Germany, suggested there is demand for the services of recruitment agencies to help fill the vacancies.   

The Biggest Growth Sector in Germany  

If you are considering recruiting in the fourth largest market within the global recruitment industry, Germany’s tech sector is worth targeting. Germany’s IT market expected to reach $129 billion by 2025.   

To further showcase the opportunity to recruit in IT in Germany, The STEM Report 2023 by the Cologne Institute for Economic Research highlighted a significant shortage of STEM professionals in Germany, with a gap of over 120,000 unfilled positions. This highlights an opportunity for recruitment agencies to help German companies source high quality IT professionals.   

 If you’re considering making placements in Germany, IT roles anticipated it be in high demand include:  

  • DevOps engineers  
  • Data scientists  
  • Cloud experts 

Starting salaries for developers begin at €43,000, presenting clear opportunities for recruitment agencies looking to break into the global recruitment industry.   

Moreover, the development of the AI sector is further fueling IT growth in Germany, who led the way in ‘workforce AI literacy’. New research indicates more than half of business leaders in Germany are helping their workforce become more AI-literate. 

 

Other In Demand Sectors for Recruitment in Germany  

 

Renewable Energy  

Germany continues to be a driving force in the clean tech sector, with significant investment in sustainable technologies.  In 2023, the country invested $89.12 billion in clean technologies, representing 29% of total EU investment. 

As clean technology manufacturing capacity grows, so do job opportunities. For example, in the EU’s heat pump sector, around 161,000 people are employed, with an average of six jobs created for every thousand units of heat pump manufacturing capacity.    

With nearly one-third of EU investment set to go toward renewables and battery storage, potentially reaching , recruitment agencies have a prime opportunity to support businesses hiring in this growing industries. $5.68 trillion by 2050, recruitment agencies have a prime opportunity to support businesses hiring in this growing industries.  

 

Engineering and Manufacturing 

The German manufacturing sector, centered on autos, industrials, and chemicals, has been a key growth engine for Europe. Volkswagen alone has contributed almost 8% to German GDP, with BMW and Mercedes each contributing around 3.5%.  

Highlighting their critical economic importance to the German economy. This presents a key opportunity for recruitment agencies to target major companies in these sectors, as they are likely to be actively hiring skilled professionals.  

In fact, manufacturing represents around 22% of Germany’s total economic output, making it a central pillar of employment and industrial growth.  Germany’s manufacturing sector is driving much of the country’s economic output, and is the largest in Europe. 

With ongoing innovation and expansion in electric vehicles and autonomous driving technologies, the demand for skilled professionals in automotive engineering and production continues to grow.  

For recruitment agencies in the global recruitment industry, this offers significant opportunities to place top talent in a thriving market.  

4. France  

The EU’s second largest market in the global recruitment industry

France ranked as the 4th largest staffing market globally in EMEA’s Staffing Market Forecast November 2024 generating $36.7 billion in 2023. Within the EU, France is the second largest recruitment market, highlighting its significance in Europe’s staffing landscape.  

France Hirings Trends and Growing Sectors  

France’s ability to attract global investment is creating new job opportunities, further cementing its position as a key player in the global recruitment industry.  

In 2022 alone, international companies launched 1,725 projects in the country, with plans to create nearly 58,810 roles by 2025 according to Business France.  The surge in investment by foreign companies in France is driving demand for skilled professionals providing recruitment agencies with a prime opportunity to connect businesses with top talent.  

Let’s explore two key sectors for recruitment in France.  

Renewable energy  

The renewable energy sector in France is growing, fueled by supportive regulations and a push for sustainability.  Renewable energy remains a standout in France, with the government’s pledge to achieve carbon neutrality by 2050 creating significant demand for engineers and technicians in solar and wind energy projects.  

According to Statista, solar energy, particularly photovoltaic systems, is becoming more popular in Fance as homeowners seek lower energy costs and environmental benefits.   

Electric vehicle adoption is also rising in France, with more charging stations in cities. This shift supports France’s goal to reduce emissions and transition to a low-carbon economy, creating new opportunities for businesses in the industry.   This influx of investment in renewable energy projects in France, fuels demand for skilled professionals that operate within this area.  

 

IT 

In 2025, France’s IT Services market is projected to reach $65.55 billion in revenue, with IT Outsourcing accounting for $27.90 billion of that total. This market is expected to grow at a steady compound annual growth rate (CAGR) of 4.70% from 2025 to 2029, reaching $78.77 billion by 2029. 

The French tech ecosystem has grown into a powerhouse, hosting over 25,000 startups across sectors like deep tech, healthcare, and biotech.  This thriving environment has created 1 million jobs and produced a growing pipeline of unicorns in France, including;   

  • Neoen (valued at $11.4 billion with $75M in funding)  
  • Mistral AI  (valued at $6.4 billion with $1.1B in funding)   
  • Back Market (valued at $5.7 billion with $1B in funding)  

Initiatives like French Tech Next40 and French Tech 120 have positioned France as a prominent European innovation hub for tech. Therefore, if your recruitment agency specialises within tech recruitment, France is a worthy market to target within the global recruitment industry.     

France’s Expanding Job Market and Highly Skilled Workforce Demand 

By 2035, employment opportunities in France are expected to surpass the EU-27 average, with the labor force projected to expand by 5.5%.The rise in high-skilled job openings highlighted in this report creates a strong opportunity for recruitment agencies expanding into new markets.  

The report also projects that by 2035, 67% of job openings in France will require high-level qualifications, 11 percentage points higher than the EU-27 average.   

According to the Skills Forecast Report, 18.1 million new jobs are expected during this period, with high-skilled, non-manual occupations making up 55% of openings. This highlights growing demand for skilled professionals across key industries.  

5. Australia

Major recruitment hub in the global recruitment industry in the Southern Hemisphere

Australia is a key recruitment market to target in the Southern Hemisphere. Staffing revenue in Australia was valued at $30.5 billion in 2023 according to Staffing Industry Analysts. The staffing market is projected to grow by 3% in 2025 and a further 5% by 2026.  

Recruitment Trends in Australia 

According to Australian Bureau of Statistics the demand for recruitment in Australia spans across multiple industries. The Australian Government Jobs and Skills Atlas projected that by the end of 2024, over 14.5 million people were employed, within key sectors like;  

  • Construction  
  • Professional services
  • Education   

 

Recruitment trends in Australia are heavily influenced by the growing demand for seasonal roles in logistics and hospitality. These sectors rely on temporary placements to address peak demand, making them key areas of focus for recruitment agencies.  

As of 2024, Australian bureau of statistics show that 1.1 million people in Australia were working as independent contractors, making up 7.5% of the total employed workforce.  This trend reflects a growing shift towards flexible work arrangements, with more professionals opting for contract based roles across various industries.  

Flexibility in the workplace continues to be a key priority for Australian employees, as 39% would decline job offers that do not provide remote or hybrid working options.  For recruitment agencies, this shift highlights an increasing demand for flexible roles, offering significant opportunities to place contract talent in positions that align with the evolving preferences of the Australian workforce.

 

Growing Sectors in Recruitment for Australia 

Australia’s job market is set to grow by 13.7%, adding 2 million jobs by 2034. Key industries driving this growth include healthcare, education, and IT, creating significant opportunities for recruitment agencies looking to expand into the Australian market.   

 

IT  

According to Statista, Australia’s IT services market is set to grow by 5.82% from 2025 to 2029, reaching US$48.26 billion by 2029.  With the demand for software developers and cybersecurity specialists rising, Jobs and Skills Australiahighlights digital infrastructure advancements as a key driver of growth.  

The  Australian Government has also set a national target of adding 1.2 million tech workers by 2030 to meet increasing industry needs.  Salaries in the IT sector reflect this demand, in 2024, data science, cybersecurity, and cloud computing roles remain among the highest-paying IT careers in Australia.   

According to Northbridge, machine learning engineers in Australia earn between $135,000–$165,000 AUD ($85,590–$104,610 USD) per year, while data scientists command salaries ranging from $120,000–$180,000 AUD ($76,080–$114,120 USD). The demand for data engineers, specialising in big data infrastructure, also continues to grow, with salaries between $130,000–$170,000 AUD ($82,420–$107,780 USD). 

 

Healthcare 

Healthcare and social assistance is the largest employment sector in Australia, employing over 2.25 million people. This growth is driven by an aging population and the increasing popularity of telemedicine.  

The Health Care and Social Assistance sector is expanding rapidly, employing over 1.7 million people.  According to Jobs and Skills Australia (JSA), the demand for healthcare workers, especially registered nurses, aged care workers, and medical practitioners, is driven by Australia’s aging population and increasing health needs.  

 

Education 

The Education and Training sector in Austrailia employs more than 1.2 million people, with high demand in early childhood education and STEM fields.  This demand for teachers has been driven by Australia’s population growth and a focus on quality education.  These sectors present valuable opportunities for recruitment agencies in Australia to meet the rising demand for skilled professionals.  

 

Top Regions for Recruitment in Australia 

 If you’re considering recruiting in Australia, it’s essential to explore markets with a large number of businesses and high employment demand.   

Each Australian state offers unique hiring opportunities, showcasing the diversity of recruitment in Australia. According to Australia Government Jobs and Skills Atlas, the following states have high demand for the corresponding roles;  

  • Queensland has a high number of construction and renewable energy.  
  • South Australia has seen growth in defense and advanced manufacturing.  

Overall, Australia’s shifting trends towards temporary roles and high revenue generating staffing market, make it a destination worth targeting within the global recruitment industry.  

Ready to Target New Markets in the Global Recruitment Industry?

Recruiting From Afar’ in top markets in the global recruitment industry is a strategic way to grow your revenue and diversify your business. But operating in new recruitment markets isn’t without its complexities.   

At Workwell Global, we make it work for you. Our mission it to help you hire talent; whoever and wherever in the world. We sort out contractor compliance, payroll, and contractor management, taking the complexity out of placing contractors globally.  

With our local expertise and global reach, we ensure every placement is seamless and fully compliant, so you can focus on growing your agency from the comfort of your home. 

If you’re planning to expand your reach by placing contractors in the new markets within the global recruitment industry, book a 1-1 with our global expansion experts today.