CASE STUDY

Launching an Established Recruitment Agency into the US Staffing Market

How we helped an already established recruitment agency in the UK launch their brand stateside and become one of the fastest-growing staffing firms in the US

Company Profile

Who

A multinational staffing agency with 5 specialist brands

When

Founded in the UK in 2004, the brand sought to expand into the US staffing market in 2014

Where

Global footprint – 15 offices across 8 different countries

The Challenge: Replicate UK success and protect brand reputation in a more compliance-driven market

This recruitment agency knew that it was already regarded as a premier brand across its other markets.

They had two key aims they wanted to achieve with their US expansion:

  • Replicate the success seen in other major markets
  • Protect the brand reputation by ensuring compliance in a litigious market

They required a compliance partner who could help them scale quickly in the US while managing the risks that come with keeping on top of varying employment laws. That’s where Workwell Global made it work for them.

 

How we help

How Workwell Global Helped

As a global Employer of Record, with deep expertise in the US, we took an adaptive approach to carefully guide and protect this premier brand in the US staffing market.

Here’s how we made it work for them:

  • Customisable US Pricing – we created a custom pricing model that factored in the variables that could impact their margins in the US. This empowered them to price their US deals competitively and more importantly, profitably.
  • In-House Experts to Aid Growth – we provided a US-based Business Manager and Senior Business Leader from Workwell Global to offer support at every level of the client’s business to understand their US growth strategies.
  • US Market Training – to make entering a new market as simple as possible, we seamlessly integrated with the client’s learning and development team to conduct specialised US recruitment training.
  • Extended Payment Terms – we provided the agency with extended payment terms, giving them the financial edge to support their US business expansion plans.
  • Custom Invoicing Tool – we created a custom invoicing tool with data integration that streamlined their internal US invoicing and payment process.

Success in the US

The above support from Workwell Global helped this recruitment agency launch into the US staffing market and replicate their worldwide success stateside. To date, Workwell Global remains their exclusive employment partner in North America.

Deals Won

1,400+ contractors placed through Workwell Global since 2014 across 30+ US states and Canada.

Rising Star

Named one of the fastest-growing US Staffing Firms in 2020.

Internal Growth

Internal US headcount soared from 1 to a staggering 500+ with offices across 3 states.

Want to Become Our Next Success Story?

Partnering with Workwell Global helped this firm become one of the fastest-growing businesses in the US staffing industry.

Navigating local employment laws and payment regulations that vary per country or state is difficult. We get it. Don’t let this stop you from recruiting globally!

Workwell Global offers step-by-step guidance to help recruitment agencies enter global recruitment markets. There’s a reason why recruitment firms have been trusting us with their contractor management for over two decades. We cover employment compliance, payroll, benefits, and more, so you can place your full attention on growing your global business. We make it work for you, no matter where you hire.

 

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